Course Code: L-18
Dean: Piergiorgio Valente

FOR ADMISSIONS:

Phone :+39 06 94800183
Email : info@linkinternational.eu

MAJOR IN GLOBAL INNOVATIVE ENTERPRENEURSHIP

The teaching methodology proposed by the major in Global, Innovative Entrepreneurship avails itself of the consolidated experience of the global management, innovative entrepreneurship and international business teachers. In line with the progressive academic and personal growth of the student, the study plan moves from the initial acquisition of mastery of the economic disciplines theoretical-analytical tools to the critical awareness of the contents. The traditional frontal teaching is accompanied by stimuli deriving from the moments dedicated to project work, business games and business simulations carried out with the participation of internationally renowned entrepreneurs. The study plan is significantly enriched by the seminars and by the presence of workshops, focused on key areas of the global entrepreneurship, aimed at testing the knowledge acquired in the basic courses.

EMPLOYMENT PROSPECTS

Graduates in Global Innovative Enterpreneurship have the opportunity to realize innovative entrepreneurial initiatives, having acquired the skills to operate professionally in the field of business consulting, from the embryonic stage of the development of a business idea, to the start-up and management of the activities.

  • Start-upper;
  • Operators in multinational companies and innovative SMEs with the qualifications, among other things, of business developers;
  • Business consultant;
  • Professional figure in the field of technology transfer and procurement activities.

WORKSHOPS

Workshop on Business Digitization

 The Business Digitization workshop aims to provide students with useful operational tools related to the issues concerning the introduction of digital technologies in the various functions and organizational units of companies, also for the relations with external parties (suppliers, customers, sources of knowledge, technology providers).

Workshop on Management Solution

Seminar cycles with interactive learning techniques on management issues with the aim of providing the students with a practical vision of business dropped into reality.

MAJOR IN FINANCIAL MANAGEMENT

The major in Financial Management provides a solid basic preparation, related to the financial dynamics of companies, and the key skills necessary for entering the professional world. The teaching methodology proposed by the major in Financial Management avails itself of the consolidated experience of finance, banking and fiscal law professors.

The student, through specific disciplines, achieves a solid preparation on the profiles and operational complexities that characterize corporate finance, focusing attention on the distinctive features of risk governance and the capital of financial intermediaries.

The student also has the opportunity to discuss, from a technical and scientific point of view, financial, fiscal and strategic issues, whose aspects are framed by an interdisciplinary approach, with a double perspective of analysis: the financial management of a company and the peculiarities of the management of the banks and financial intermediaries corporate balances. The traditional frontal teaching is accompanied by stimuli deriving from the moments dedicated to project work, business games and business simulations carried out with the participation of internationally renowned entrepreneurs.

EMPLOYMENT PROSPECTS

Graduates in Financial Management have the opportunity, at the end of the three-year period, to become part of the professional banking, insurance and entrepreneurial reality. They also have the skills to work professionally in the field of business consulting.

  • Finance function in business reality;
  • Public administration;
  • Banks;
  • Insurance companies;
  • Consulting firms.

WORKSHOPS

Workshop on International Financial Institutions

The International Financial Institutions workshop aims to raise awareness of how the most important international organizations operate, such as the World Bank, the International Monetary Fund, and the European Central Bank in the complex scenario.

Workshop on Management Solution

 Seminar cycles with interactive learning techniques on management issues with the aim of providing the students with a practical vision of business dropped into reality.

MAJOR IN MARKETING & BRAND MANAGEMENT

The major in Marketing & Brand Management provides the student with a solid knowledge of the marketing and management essential profiles. At the end of the course of study the students will have the foundations to develop the deepening of specialized elements and to seize professional opportunities in the field of marketing and corporate communication. The study of the disciplines foreseen by this major allows the students to acquire the key competences for the interpretation of consumer behaviors, for the use of brand management tools, as well as the know-how to evaluate the competitive dynamics of contemporary marketing. The teaching methodology proposed by the major in Marketing & Brand Management avails itself of the consolidated academic and professional experience of the teachers of international marketing management and corporate brand management.

EMPLOYMENT PROSPECTS

Graduates in Marketing and Brand Management have acquired the skills to seize opportunities for professional integration in the Marketing area, within companies and communication agencies. In particular, the preparation achieved over the three-year period allows the graduates to work in professional contexts of corporate communication and public relations, research and market analysis, as well as in the organization of events.

Professional figures in the context of:

  • Product management;
  • Brand management;
  • Trade and retail management;
  • Customer relationship management;
  • Marketing analyst.

WORKSHOPS

Workshop on Media Marketing

The Media Marketing workshop was founded with the aim of providing solid knowledge on the issues related to solutions and media tools used for marketing (in collaboration with the Digital Administration and Social Innovation Center). 

Workshop on Management Solution

Seminar cycles with interactive learning techniques on management issues with the aim of providing the students with a practical vision of business dropped into reality.

MAJOR IN SPORTS ECONOMICS AND POLITICS

The major in Sports Economics and Politics aims to combine the fundamentals of a Degree in Economics with the basic skills required for the management of the realities that make up the sports sector. The fundamental subjects thus alternate with the teachings related to the specifics of sport business, with the aim of declining from the beginning the institutional notions according to the managerial needs of the sports movement. Understanding the organizational rules and governance, the ordering profiles but also those of sports communication and even the basic elements of psychology that pertain to the management of the team or athlete, can mark the difference between success and defeat; it can mark the distance between a manager “adapted” to the sports context and one who interprets its sensitivity and fully manages every profile.

EMPLOYMENT PROSPECTS

The major in Sports Economics and Politics flanks the basic subjects of the Bachelor’s Degree in International Business Economics, with teachings mainly activated to transfer the specific skills of management and sport law, to fully understand the peculiarities of national and international sports organizations, their models of governance and economic and financial management and more generally the prospects of a sector in constant and uninterrupted growth.

The figures that the Course aims to form are:

  • Managers of national and international sports bodies;
  • Top managers and consultants for public institutions in the field of economics and sports policies;
  • Managers of associations and sports clubs;
  • Organizers and managers of sports events;
  • Manager of public and private sports facilities;
  • Manager of professional athletes.

WORKSHOPS

Workshop on Sports Diplomacy

Workshop on Preparation of an Olympic Dossier

Workshop on Football Game Order

The workshop aims to transfer the norms and the economic and financial theories in the specialist field of football clubs (eg. A.S. Roma), considering the complex relationship with the footballer in terms of remuneration, insurance and social security. The Link Campus University student is called to wear the jacket of the sports manager and to deal with economic and extra-sporting aspects in simulations that give him/her tasks related to the management of the structure and the functioning of the sports club; alternatively, the student takes on the role of footballers agent managing economic and administrative relations with reference to the internal organizational rules of F.I.G.C. on membership and transfers.

Workshop on Sports Marketing

The Sports Marketing workshop allows students to transfer the knowledge acquired during the Bachelor’s Degree in Sport Economics of the Link Campus University in simulations concerning the promotion and organization of national and international sports events.

The student must plan company strategies that combine controllable factors (eg compensation, sponsorships, advertising, awards, etc.) with the specificities and mutability of market conditions (eg sales percentages) and contingencies (eg withdrawal of an athlete from the competition) to satisfy current and potential clients and to make the company realize an adequate profit.