BACHELOR’S DEGREE

Innovative Technologies for Digital Communication
Innovation and Digital

Program Highlights

The Bachelor’s degree program in Innovative Technologies for Digital Communication (L-20) aims to train professionals capable of analyzing the cultural and communicative processes that characterize digital media.

The program is designed to equip students with a comprehensive understanding of this dynamic landscape, covering communication sciences, economics, social sciences, and the latest technologies.

The specialization in innovation and digital promotes a natural connection between socio-humanistic knowledge and processes enabled by the use of digital technologies. It is a cutting-edge curriculum, conducted entirely in English, aiming to shape digital communication trailblazers.

As a student in Innovative Technologies for Digital Communication, you’ll have access to a diverse array of educational workshops where you can put your classroom learning into practice.

The teaching methodology is interactive and engrossing, providing abundant opportunities to engage with professors and fellow students and ensuring that each individual can play an active part in their learning experience

Why Choose Innovative Technologies for Digital Communication at Link Campus University?

Link Campus University’s Innovation and Digital Curriculum offers a unique and cutting-edge educational experience. You’ll learn how to use these ideas in different circumstances as well as develop competence in digital communication procedures. You’ll learn the abilities required to comprehend and evaluate the ever-evolving world of digital media.

Additionally, through firsthand accounts from industry professionals and engaging workshops, you’ll have the chance to interact with experts in various areas of digital communication. You’ll acquire crucial abilities in areas such as content creation, digital marketing, and multimedia production, which are essential for thriving in the digital communication industry.

This program also provides you with the opportunity to continue your studies. You can choose to pursue a Master’s degree at the university (specifically, the LM-59 Master’s
Degree Program in Communication Technologies and Languages) or explore first-level Master’s programs.

Career Opportunities: Innovative Technologies for Digital Communication Graduates’ Journey

Upon completion of the program, as a graduate, you will emerge equipped with a diverse range of knowledge, skills, and talents, positioning you to excel in both private enterprises and public organizations. You’ll gain the expertise needed to understand the ever-evolving paradigms and languages of digital communication, enabling you to create content and formats tailored specifically for the digital ecosystem. Additionally, you’ll learn how to develop interactive and multimedia products and services.

Employment opportunities include

  • Innovation Strategist: As an innovation strategist, you’ll analyze the technologies available on the market, pinpointing users’ genuine needs. Based on these insights, you’ll identify the optimal interaction experience.
  • User Experience Designer: As a user experience designer, you’ll create prototypes for digital applications. You’ll define their functionalities and structure, develop graphic elements and visual identities, and validate these aspects with potential end-users.
  • Social Media Manager: In the role of social media manager, you’ll determine the most effective communication methods for the digital application. This involves identifying the channels through which it will reach the target audience. Specifically, you’ll define the use of social media channels within a broader communication strategy.

Study Plan

First Year
 

FIRST YEAR
Denomination ECTS SSD
Business English 6 L-LIN/12
Economics 9 SECS-P/01
Introduction to private law 9 IUS/01
Management theory of private and public firms 9 SECS-P/08
Mathematics for management 6 SECS-S/06
Principles of accounting 9 SECS-P/07
IT skills – Digital technologies for business 6  
Other skills 6  
Second Year

Denomination

ECTS

SSD

Business and ICT law

6

IUS/04

Economics and regulation of financial markets

9

SECS-P/06

Economics of financial intermediaries

6

SECS-P/11

Fundamentals of management

9

SECS-P/08

Global strategic management

9

SECS-P/08

International business

6

SECS-P/08

International financial accounting

9

SECS-P/07

Statistics

6

SECS-S/01

Third Year

Denomination

ECTS

SSD

Corporate finance

6

SECS-P/09

Data mining and forecasting tools for management

6

SECS-S/06

Financial planning

6

SECS-P/09

Global marketing and customer profiling

6

SECS-P/08

Tax law

6

IUS/12

Elective modules

18

 

Work experience

3

 

Final dissertation

9

 

Totale

180

 

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